Zytun is an elite consulting and software lab. We design, build and run the AI, decisioning and distributed systems behind commerce at scale, for the largest brands and the fastest-growing startups.
Selected work
A sample from a much longer list of engagements. Client names are withheld; the problems were real.
Menu orchestration across locations, voice filtering that isolates the guest from drive-thru noise, and an agent that turns speech into an order in real time, across hardware, software and ML. Plus purpose-built hiring software and pipelines to staff restaurants at scale.
We re-platformed the entire e-commerce and tooling footprint, serving business buyers and consumers from one modern stack, along with the internal tools the teams run it with.
We recovered e-commerce systems from an organized international threat group, rebuilt them secure by design, then modernized retail operations with a new generation of point-of-sale.
We built the entire Rails application for a peer-to-peer startup preparing to launch: listing from a photo, buyer and seller flows, and the platform underneath.
We built the full decision engine, with multiple agents working together to merchandise e-commerce at scale and people approving what gets written.
Marketing segmentation intelligence built from behavior and other commerce signals, with weights that auto-adjust through proprietary models to lift margin, conversion and CAC-to-LTV.
Capabilities
The problems between data, infrastructure and the customer, designed, built and shipped into production.
Catalog, pricing, inventory and order systems serving many storefronts and marketplaces at once. Event-driven, edge-deployed, built for peak traffic, and integrated with the PIM, ERP and feeds around them.
Propensity, lifetime-value and demand models. Price and offer decisions per customer, per session, in milliseconds, with a control group behind every rollout so results are measured, not attributed.
Agents for forecasting, buying, allocation, markdowns and campaign setup. Fine-tuned on your own data where that beats a general model, with a person approving before anything is written to the ERP or an ad platform.
Storefronts, apps, voice and internal tools rebuilt around intelligence: search that understands intent, conversational ordering, and operator consoles that put agents and data in one place.
Decisions are served at the edge and logged against a control group. Agents draft; people approve; systems write. This is a sample trace from the kind of runtime we build.
Clients
Retrofit intelligence into catalog, pricing, inventory and order systems without stopping the store. Architecture reviews, build-versus-buy calls, platform cost reduction, and agents that work alongside merchants and planners.
AI-native products and the infrastructure under them, designed for the scale you are heading toward. A senior team that ships from week one, and fractional technical leadership while you hire.
Lab
Products we build and run ourselves, most of them live at scale. What we learn running them comes back to our clients.
Scores each customer and session, chooses the price or offer, and measures the result against a control group.
Photograph an item; the service writes the listing, sells it, negotiates with the buyer and arranges shipping.
Forecasts, open-to-buy, allocations and markdowns prepared for a person to approve, then written into the ERP.
Generates and checks product attributes, copy and images for large catalogs, with review before publishing.
Measures what paid media actually adds using geographic and audience holdouts, and keeps a ledger of verified lift.
About
The olive tree grows slowly, lives for centuries and keeps bearing fruit. That is how we think about the systems we build. Zytun is an applied intelligence lab of senior engineers and technology leaders who have spent their careers building commerce at scale.
We bring the same engineering standards to client work and to our own ventures, and we work as one senior team, on a few engagements at a time.
Talk to us
The problems others call impossible are where we do our best work, and where our creativity shows. A senior engineer reads every brief and comes back with ideas, not a sales pitch.
We will reply to within two business days with times for a working session.
